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Mobility and The Cloud in The Mid-Market

Mid-market perspectives blog: Growth enterprise services

The following guest blog by Irwin Goverman, principal, Deloitte Technology Strategy and Architecture Services, Deloitte Consulting LLP, highlights some of the key findings in our new survey-based report, Perspectives on Technology: Mobility and the cloud in the mid-market.
Posted September 13, 2013

Cloud-based services are making it possible for mid-market companies to leverage technologies that were beyond their reach just a few years ago. In fact, 56% of the executives who responded to our recent Deloitte survey indicated that their mid-market companies are already using some form of cloud-based service. Among those companies who are not, respondents indicated that issues concerning data privacy and security risks are holding them back from cloud adoption.

Mid-market companies are leveraging mobile technology not only to better understand the wants and needs of customers, but also to increase workforce productivity and streamline business processes. Two-thirds of executives surveyed report that their company is either planning (34%) or has already developed (33%) at least one mobile application.

Of the companies that are currently deploying or using cloud-based services, 35% see information security as the greatest challenge. Ensuring data integrity and reliability ranks second among their concerns, at 30%. Less than two-thirds of the executives polled said their company has an integrated set of policies and procedures for remote access to data and smart phone use and less than half said they have policies relating to tablets, social media and instant messaging.

This last finding is of particular interest because as more companies migrate to the cloud, their employees are becoming more virtual, with tablets, smart phones, instant messaging and social media platforms contributing to workplace productivity. In fact, among the executives we surveyed, nearly 25% indicated their companies subsidize device purchases by employees and almost 20% of the companies surveyed have official “bring your own device (BOYD)” policies, whereby the company subsidizes the data and voice charges.

So what does this mean for mid-market companies? Some positive next steps could include evaluating the potential of better and higher value use of technology, especially cloud and mobile, while establishing processes for managing it.

There is no doubt that technology is a catalyst for growth and the survey results highlighted that correlation: the adoption rate for mobile and cloud technology – and data analytics – was higher among those executives surveyed whose companies reported recent growth or expected to grow in the next year.

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