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Mid-Market Perspectives - Spring 2012

Report on America’s economic engine


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This report details the flexible and adaptable approach executives are taking to move their companies forward in an uncertain environment. It encompasses areas ranging from financing to technology, talent management, and growth strategies.

Comparing how mid-market executives’ views have changed since our first annual survey last spring, this report shows:

  • Despite continuing uncertainty, survey respondents indicate they are taking action and making business decisions to position their companies for growth.
  • More companies expect to keep the employees they have – and to invest in them through increased training; skilled employees remain hard to find, despite high unemployment.
  • Companies still rank automation of business processes and data analytics/business intelligence as top technology investment priorities; however, cloud computing/software as a service (SaaS) is now a close third.
  • Balance sheets are healthier, fewer companies plan to secure external financing, and increased merger activity may be likely.

A total of 528 senior executives representing 21 industry sectors and 44 states provided insights on a broad range of topics for this year’s survey. 

As used in this document, 'Deloitte' means Deloitte LLP [and its subsidiaries]. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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