A mid-market perspectives report
In the spring of 2013, responses to our annual survey of mid-market executives indicated companies were poised for growth, despite continuing economic uncertainty. Six months later, a new survey shows that companies in this segment now appear to be moving ahead. The results are featured in Mid-market perspectives: Moving ahead.
What has changed? Among the key findings in this report:
- Sales are trending higher, with 58% reporting higher revenues over the past 12 months, up from 44% in the spring survey.
- Profits are also up, with more firms reporting higher earnings (44% versus 35%) and gross profit margins (40% versus 30%).
- More companies plan to hire in the next 12 months; in fact, 9% of respondents project their full-time U.S. workforce will grow by more than 10% (versus 4% in the spring).
To assist companies as they move ahead, this report explores how mid-market companies might drive superior long-term performance with insights from co-authors Dr. Michael E. Raynor, director, Deloitte Services LP and Mumtaz Ahmed, Deloitte's chief strategy officer, of The Three Rules: How Exceptional Companies Think. The report compares responses to growth-specific questions in this survey to The Three Rules research, a nearly decade-long study of more than 25,000 companies and 45 years of data from 1966 to 2010.
About the survey
A total of 503 executives from mid-market companies, representing all major industries and 43 states, provided their insights for this survey.