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Perspectives on Technology

Mobility and the cloud in the mid-market

 

 

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New technology solutions tied to the cloud and mobile are allowing mid-market businesses to boost back-office productivity, reach new customers, and reinforce their culture. These are among the findings of a recent Deloitte-sponsored survey of mid-market IT executives, who indicate they are either already tapping the potential of emerging technologies, or laying the groundwork for their adoption.

Highlights of key findings include:

  • Technology is seen as a catalyst for growth and is now viewed by more business leaders as a worthwhile investment and a source of strategic advantage. Nearly half of those surveyed report their firms are spending more on tech this year than they did in 2012.
  • The advent of cloud-based technology offers more affordable alternatives for mid-market companies: 56 percent of executives say their organization is already using some form of cloud-based service.
  • Nearly 4 in 10 executives surveyed say issues concerning data privacy and security risks are holding them back from adopting cloud-based services.
  • Mid-market companies are leveraging mobile technology not only to better understand the wants and needs of customers, but also to increase workforce productivity and streamline business processes. Two-thirds of executives surveyed report that their company is either planning (34 percent) or has already developed (33 percent) at least one mobile application.

To learn more, download the full report.

About the survey
A total of 466 respondents from businesses with annual revenues from $100 million to more than $1 billion provided their insights for this survey; 65 percent of the respondents were senior executives, and 79 percent were from private companies.

As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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