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Mining for Insight

Using advanced analytics to make an impact on pricing and profitability


With the advancements in technology, many companies are pushing for advanced analytical tools to help take their pricing strategies to the next level.  Pricing analytics can help companies mine for insights from a massive haystack of information.  It can help organizations better examine their customers, products and marketplace dynamics to help improve their growth and profitability.

Analytics can help organizations make informed decisions using real-time data, increase their bottom line, and provide a competitive edge. But some organizations may still have doubts about the value of analytics. Or they may even be unsure about what’s required to use analytics technology.

In this article, the authors show how advances in technology have helped several well-known organizations effectively use analytics to make improvements, ranging from better customer service to fraud detection.  Through case studies and real-world examples, they describe how the use of new analytical methods and techniques can be a game changer.

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