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Games have been a mainstay of culture throughout history. Indeed, academic disciplines, simulations and even virtual worlds have been launched to understand and harness the power of games. Today, gamification moves beyond entertainment to business performance, using intuitive design, intrinsic motivation and the sense of accomplishment that comes from completing activities with clear – and personal – value.

Gamification is about taking the essence of games – fun, play and passion – and applying it to real-world, non-game situations. In a business setting, that means designing solutions using gaming principles in everything from back-office tasks and training to sales management and career counseling. Gamification can help get stakeholders passionately and deliberately involved with your organization.

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