Information as an asset is moving to the forefront of the business agenda. From basic analytics to sophisticated visualization. From taking advantage of big data to pattern discovery and sense-making. Despite many advances, we remain a long way from completely automated discovery and contextual analysis. Machines are very good at finding patterns, but we should still have human analysts – augmented by visualization tools – to determine real meaning and value.
Powerful new insights can be gleaned by those who learn to detect signals from the noise, derive meaning from the signals and turn meaning into action. A small percentage of external unstructured data may drive huge insights. The trick is figuring out where to focus.
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