The human brain is naturally wired to process visual images by recognizing patterns, inferring relationships and discerning features. Analytic visualization connects these perceptual and cognitive strengths with modern statistical computing capabilities and can enable decision makers to pull significant results quickly out of tremendous volumes of complex and diverse data.
Geospatial visualization marries the broad insights available through visualization with specific types of analysis that can be performed on location-related data. Geospatial visualization can enable the human mind to process and detect patterns hidden among huge volumes of information. Its power comes from exploring both quantitative and qualitative spatial relationships within large data sets of structured and unstructured content represented geographically.
Organizations that combine the explosion of location-aware data with the power of geospatial analysis and wide accessibility of geospatial visualization can provide game-changing support for business decision making at levels never considered before.
|Read the latest insights on Visualization in CIO Journal
Published by The Wall Street Journal, CIO Journal offers a premium news and information service for chief information officers and senior business executives interested in technology.