Tech Trends 2013 preview: Mobile only (and beyond) |
Mobile should be top of mind for every organization. Unfortunately, many have co-opted the “Mobile First” mantra – declaring victory in the self-evident proclamation that every IT investment should consider mobile as a potential channel. Instead of layering on a mobile veneer to things you’ve always done, look to do fundamentally new and different things that would not be possible without today’s mobile technologies – devices, connectivity and platforms. Think “Mobile Only”: reimagining services and processes because of the potential of a truly untethered, connected enterprise. The next wave of mobile stories will be about fundamentally reshaping operations, business and marketplaces – putting people, info and services at the point where decisions are made and transactions occur.
But the enterprise potential of mobile is far greater than smartphone and tablet apps. The mobile landscape is rapidly evolving – emerging trends of voice or gesture-based interactions with mobile devices, the convergence of data, your digital identity now in your pocket and the ubiquity of mobile computing – especially in previously unconnected physical objects. The very definition of mobile is changing, as virtually everything in our lives has embedded connectivity – leading to new patterns of context, interaction and opportunities.
The mobile era is here. The pace of change and evolution in the mobile landscape is staggering. To learn more about Mobile Only (and beyond) and what the future may hold, subscribe now to receive the next installment of Tech Trends – Deloitte Consulting LLPs annual review of the leading technology trends impacting business today and into the future.
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Bill Briggs Director Deloitte Consulting LLP |
