Tech Trends 2013 preview: Gamification Goes to Work |
Gamification is about making business behave more like a game, instilling a sense of fun, challenge, and pay-off into day-to-day tasks. It is tapping into the same human instincts that have led to centuries of passionate leisure-time game playing – our innate desire to learn, to better ourselves, to compete, to overcome obstacles and to win. As business becomes more social, and more of our professional and consumer lives are built upon digital interactions, there is an opportunity to augment how business is conducted by embedding gaming mechanics.
A year ago, this may have been a more academic discussion about state of the possible. Today, gamification is becoming a central part of enterprise solutions, and will be important for CIOs to incorporate and integrate across the enterprise.
Sometimes the word “gamification” throws people, because they think about video games as opposed to driving engagement by embedding gaming principles in day-to-day business for employees and customers. Think about a familiar Sales example. The sales force has used game mechanics for years to incent behavior and outcomes. Leader boards, badging, “gold pieces”, etc. Now the tools and methods are available to embed that in the software. When you start thinking about how you could apply that to other parts of the business, the potential becomes really powerful. Gamification can encourage engagement and change employee, customer and supplier behavior for new ways to meet business objectives. The goal is to recognize and incent the behaviors that drive performance – sometimes in unlikely places.
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Mark White Principal Deloitte Consulting LLP |
