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The Gamification of Business: It's Not Child's Play

Gamification applies principles that inspire people to play games – achievements, status, and rewards – to radically change the way companies do business. How can technology executives use gamification to drive deeper engagement, increase alignment with corporate goals, and improve performance?

On a Technology Executives Dbriefs webcast, The gamification of business: It's not child's play, held on July 12, 2012, Deloitte Services LP director Bill Eggers and Deloitte Consulting LLP manager Aaron Patton discussed:

  • What gamification is and how it differs from serious gaming and simulations
  • The types of investments that companies are making in gamification today
  • Real-world examples of how companies are applying game mechanics for business advantage to drive unprecedented engagement with customers, employees, and stakeholders

Watch the Dbriefs webcast replay to hear how gamification could transform the incentives, behavior, engagement and performance of your workforce and customers.

The following polling questions were conducted during the webcast:

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