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Meet Kasey Lobaugh

Chief Retail Innovation Officer & Omni-channel Retail Practice Leader, Principal, Deloitte Consulting LLP


Since joining Deloitte in 1995, Kasey Lobaugh has focused on helping the world's largest retailers evolve their business models and leverage digital innovations to unleash enterprise value.

Kasey currently serves as Deloitte's chief retail innovation officer and omni-channel retail practice leader. In this role, he works with many domestic, international and pure-play online retailers to drive strategic perspectives and organizational change. He consults with clients to think carefully about the implications of the changing competitive landscape and the rapidly evolving consumer on a retailer's operating model. He focuses on broad business-based strategy that will enable innovative customer experiences, operational scalability and provide return-on-investment.

Kasey is a recognized author and thought leader on the topic of digital commerce and omni-channel retailing and is frequently quoted in noteworthy publications such as: Chain Store Age, Internet Retailer, Investor's Business Daily, Multi-channel Merchant, USA Today and The Wall Street Journal. His most recent research entitled "The New Digital Divide" was widely featured and appeared in more than 150 news stories and garnered 500 million+ media impressions. In addition, Kasey regularly keynotes industry seminars and trade conferences, including the Barclays Capital Retail & Restaurant Conference, eTail's CEO/President Retail Summit,'s Annual Summit, Internet Retailer's Conference & Expo and Terry J. Lundgren Center's Global Retailing Conference.

When taking a rest from client work, Kasey is a member of's Board of Directors and its content committee and actively serves to help shape the future of the digital retailing community. He also served as the founder and co-chair of the Cross-Channel Retail Consortium, an executive think tank focused on the topics impacting the future of retail.

Kasey is based in Kansas City where he is the local office's managing director. He graduated from Wichita State University with a Bachelor of Science and received his MBA from the University of Kansas. He is happily married to his wife and a proud father of two children.

Personal quote

"We are in the midst of the next Industrial Revolution — this time focused on the consumer. We are working with the biggest companies to define what the future looks like. We always need to be ahead of the curve to make a difference."



As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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