Meet Kasey Lobaugh
Principal, Deloitte Consulting LLP
Since his first days with Deloitte in 1996, Kasey Lobaugh has been able to fulfill his career ambition to “pursue e-commerce.” At that time, not too many people truly understood the capabilities and transformative nature of e-commerce - but Kasey knew it was the focus for him and that Deloitte was the place for him.
Fourteen years later he leads the Direct to Consumer and Multichannel Retail Market Offering, driving strategic perspectives and organizational change at large consumer-facing companies. He works with clients to facilitate their ability to think carefully about more than a website, but rather a broader business-based strategy that will enable innovative customer experiences, operational scalability and provide return on investment.
Kasey is widely considered to be a thought leader on the topic of digital commerce and is often quoted by Internet Retailer, Chain Store Age, Multi-channel Merchant and other industry publications.
He is based in the Kansas City office and holds his MBA from the University of Kansas.
Organizations and Affiliations
Founder, Cross-Channel Retail Consortium
University of Kansas Accounting and Information Systems Advisory Board
Latest Media Hits
5 Suggestions for Retailers Interested in Going Global
Internet Retailer | January 29, 2010
Kasey suggests five keys to success for e-tailers who want to grow by selling globally.
Procter & Gamble aims to learn more about its customers via the web
Internet Retailer | January 20, 2010
How manufacturers are using retail web sites to gain insights into consumer behaviors.
Black Friday shoppers tweet, friend and clip.
Reuters | November 27, 2009
Kasey quoted on social media as an emerging marketing tool.
Internet Retailer Survey: E-retailers are ready to buy new technology, and they have long shopping lists
Internet Retailer | November 2009
Kasey quoted on on-line shopping.
Figure the true cost of long-tail online merchandising, Deloitte Advises
Internet Retailer | June 11, 2009
Article focused on importance of calculating actual cost to sell online.
We are in the midst of the next Industrial Revolution - this time focused on the consumer. We are working with the biggest companies to define what the future looks like. We always need to be ahead of the curve to make a difference.