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Leveraging the power of the crowd to solve business issues

Today, enterprises are harnessing the crowd to help with a wide mix of challenges, from menial tasks and complex needs requiring specialized skill sets, to creative endeavors and even strategic planning. Enterprise adoption of crowdsourcing can allow specialized skills to be dynamically sourced—from anyone, anywhere, as needed. The goal is not just cost savings but also quick access to specialized resources, the ability to dynamically scale around workloads, and geographic coverage in quickly changing markets.

Crowdsourcing is still in its early stages, but today’s online platforms are sophisticated enough to provide substantial benefits in solving many kinds of problems. The potential for disruptive impact on cost alone makes early experimentation worthwhile, but there are broader implications for innovation in the extended enterprise.

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Jonathan Trichel, principal, Deloitte Consulting LLP, explains how leveraging the power of the crowd can help organizations solve today’s complex business issues.

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