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There Is No Cloud


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Cloud is not a technology solution that comes shrink-wrapped in a box. It’s something you build to get the capabilities you need to improve the performance of your business.

For a term that was introduced by researchers at MIT nearly 15 years ago, there’s an awful lot of hype around cloud today. And for good reason. Cloud is a powerful new approach to solving business problems in different, better and potentially radical ways. Though the technology itself is evolutionary, its business applications are nothing short of revolutionary.

What’s new and what’s not

The basic issues driving migration to cloud today are nothing new. Cost control. Agility. Managing complexity. Getting more efficient without sacrificing service – from IT to the business and from the business to the customer. These have been the big drivers since the beginning of computing itself, even as technology has steadily evolved to create new capabilities with distributed computing. Web services, clusters, grids – and now cloud – every step brings new potential for faster better cheaper. But if cloud is evolutionary in terms of technology, it’s truly revolutionary when it comes to business impacts – loaded with opportunities for innovation, competitive advantage and good old-fashioned value management. Simply put, cloud services can free any organization to ask, “What should we do?” instead of “What can we do?”

Cloud is what you make it

From a technology standpoint, cloud is an important evolution of virtualization, automation, management and operations discipline. From a business perspective, it is all that and more. Companies have rarely had the freedom and agility implied through cloud services today. How you architect your own approach – how you combine and recombine the growing array of services available – will drive the benefits you gain.

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