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Third Annual Social Business Research Study

Be among the first to gain new insight on the relationship between companies’ social business maturity and the value derived from social business tools.

Today, companies achieving social business results are deploying innovative approaches to address real business challenges. From increasing sales force effectiveness to adopting new strategies to attract talent, organizations are paving new roads by focusing social efforts in impactful ways – and measuring the results.      

There is little doubt that the social movement has surpassed its faddish hype and that many organizations are tapping into the power of social technologies to advance their business objectives. Despite the general sense of urgency and opportunity around social, how quickly is the socially connected enterprise emerging? What are the likely barriers to progress and, conversely, what factors can boost social business maturity?

To answer these questions, Deloitte and MIT Sloan Management Review (SMR) began collaborating in 2011 on an annual global research effort to take the pulse of the rapidly evolving world of social business over time. These research results, gathered through surveys and interviews, provide insight into the evolution of social business adoption. The survey report reveals how some organizations are shifting out of first gear on the road to maturity, and offers case study examples of leading-edge social businesses.

Don’t be left behind! Subscribe now to the Deloitte University Press Newsletter to receive your digital copy of the 2014 report in July and thought leadership from DU Press.

Featured insights

Tech Trends 2014: Social activation
Learn how the power of social activation can be unleashed when others advocate an organization’s message in their own words to their network.

From invisible to visible . . . to measurable
Explore how social media can help companies open communication channels up, down, and across the enterprise to gain data-driven insights and improve business outcomes.

As used in this document, “Deloitte” means Deloitte & Touche LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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