The rise of social computing has positioned many enterprises at a tipping point, where social technologies, platforms, strategies and programs have the ability to drive business decisions, actions and outcomes across an enterprise’s ecosystem. Social Business is a concept that goes beyond the buzz of social media networks; it’s a practice that can enable more efficient, effective and net-new connections inside and outside your organization to drive performance.
Some organizations have essentially ignored social media because they don’t see a path to value. Others have only scratched the surface, establishing a social networking presence with the hope that this will gain more customers or build brand equity. But an effective Social Business effort should be rooted in a strategy that effectively addresses the changing landscape of increased transparency, user-generated content and continual information sharing in a holistic way.
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Managing strategy through to implementation in Social Business is tricky. Deloitte takes a business-led, technology-enabled approach to help clients jump-start their social strategies with broad solutions. Our suite of Social Business services includes: