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CEOwn It

How do health care, hospitality and retail respond to postdigital disruption?


How is today’s postdigital environment reshaping strategies across the corporate landscape?

This study1 looks at the impacts of disruptive forces (mobile, social business, data analytics and cloud computing) in retail, hospitality and travel and healthcare. Four functional areas are highlighted: financial performance, product development, work patterns and organizational structures.

Also examined were elements of postdigital business strategy, including the business case for change and adoption patterns within the industry segments represented. Across the organization, disruption presents both great challenges and great opportunities. The powerful path forward is to own the disruption, harvest the substantial benefits and manage the uncertainty.

While no industry remains untouched by the disruption of postdigital forces, the impacts vary dramatically by sector and function. Retailers, for example, have been forced quickly up the learning curve due to relentless competitive pressures and consumer demand. Healthcare providers and payers, on the other hand, have been more cautious in adoption, insulated to some extent by regulatory and industry constraints.

Regardless of sector, however, our research suggests that leading companies attempting to own the postdigital disruption today face three main implications, related to:

  • Scale
  • Product development
  • Workforce

To see the full results of the study, download the attached PDF.

1 Survey of 87 senior management professionals from companies with annual revenues exceeding $99 million conducted in March, 2013.

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