What’s in a Digital Strategy?
Tech Sheets - The High Tech Blog
Posted by Ryan C. Jones on February 28, 2012
Since the mid 90s I’ve been working with companies to develop and execute web strategies. These strategies have been a passion and commitment to doing what I believe is the first step in a successful relationship with any of my clients. Up until roughly 2008 these web strategies were largely focused on eCommerce, and how the web channel could be used to increase revenues through deeper customer penetration, new business models, global expansion, and as a way to more cost effectively scale their business. However, over the last few years web strategies have evolved into what I now call Digital strategies, as they’ve become more broadly focused on areas such as digital marketing, mobility, customer experience, and social media. What does this mean? It means the marketplace is evolving and the current Digital channel revolution is being fueled by the record breaking adoption of mobile computing devices like PDAs and tablets, and significant growth in the use of social media technologies. My suggestion is to take these trends seriously, as they are forming the basis for the consumer marketplace of the future. Those companies that innovate and adapt the quickest and with the most precision will be tomorrow’s market leaders.
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