Driving Towards a Unified User Experience Platform
Tech Sheets - The High Tech Blog
Posted by Vishveshwara Vasa on October 11, 2012
In late 90’s web slowly transitioned from a simple website to a personalized portal. In Personalized portals, content was aggregated from different sources, filtered to match the interests / settings of the user and then presented on the web. In the last decade the number of portals and channels by which they’re accessed (i.e. Web, Mobile and Social) has grown significantly, creating a greater deal of complexity for users trying to find what they are looking for. Not to mention the increasing maintenance cost for enterprises maintaining different digital platforms for each channel. All this growing complexity has resulted in a lack of consistent user experience for many enterprises.
This problem created an opportunity for a new breed of platform called a User Experience Platform. The main idea behind this platform is to have one unified platform which can provide content to multiple channels with a consistent look, feel and user interaction across digital channels. If done the effective way this creates better user experience for customers and less complexity for IT.
Another important thing about user experience is that it keeps changing every year. Technology is evolving and users are becoming more technology savvy. For the same reason enterprises should have a strategy to improve user experience continuously based on customer needs, feedback and technology improvements. Also, the enterprise should select a platform which provides ongoing support for new features and capabilities. Some specific players include Liferay Portal suite for enterprises looking for open source and IBM Web Experience / Oracle Customer Experience solutions for large transactional based systems.
Please share with us what your experience is with digital platforms. Has your company begun moving towards a unified platform?
|Vishveshwara Vasa is a specialist leader in Deloitte Consulting's Technology Sector. During his tenure at Deloitte, Vishveshwara has worked with large global clients to help establish web / mobile strategy and implement user experience platforms. He is specialized in web technologies and helps clients solve complex enterprise problems with portals, commerce and collaboration software solutions. He has 15+ years of experience in the IT industry and is an Open Group Master certified enterprise architect. As a deep technology specialist, his focus has been implementing enterprise portals, system integration and custom application development projects.|
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