Thoughts About Mobility
Tech Sheets - The High Tech Blog
Posted by Ryan C. Jones on February 16, 2012
Like the dot com revolution of the late 90s, we’re at the forefront of another great technology transformation called the Mobility Revolution. Thanks to folks like Steve Jobs and a select few other visionaries, our computing world has evolved significantly over the last 10 years. The concept of being ‘connected’ has moved far beyond the desktop computer, to a 24x7 connected culture driven by mobile phone and tablet technologies. What I believe this means for Tech companies is the Digital consumer is now the connected consumer and is typically a multi-device user with 24x7 connectivity. As a result, Tech companies should figure out how to serve that consumer. I remember a discussion I had with an executive where he shared that mobility wasn’t important for his company, because it was only important for people buying goods at internet retailers like Amazon and that his customers were enterprise and upper range small-midsize business (SMB) customers. Unfortunately, it was one of the few times we disagreed on something. The perspective I shared was that while mobile shopping on Amazon and other internet retailers was driving a good portion of the mobility adoption, those same people shopping at Amazon were also employees of his enterprise customers and of his very organization. I think the point landed.
I believe the application of mobility solutions is vast, which is daunting and dangerous. Between Apple and Google there are over a half million mobile apps in circulation today, which is part of my caution to clients. Don’t build an app under the ‘me to’ approach, but instead take the time to figure out what business process is most effectively served through mobility and start there. I suggest starting with defining the mobile strategy and developing the roadmap to gain alignment and focus in the organization.
Let me know what you think about this approach and your experience with going mobile.
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