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Digital Connection - The TMT Blog

A forum for sharing business insights

With Exponential Innovation, Drivers May Be Just the Tip of the Disruption

Posted by Tamara Samoylova

In fall of 2010, drivers around the San Francisco Bay area started noticing a new type of car on the road. At first glance, the car itself was no different from many others deployed by the high-profile owner – the familiar Google logo and roof-mounted camera on the signature hybrid sedan like so many other Street View cars mapping the world. Cruising in the carpool lane at 65mph, the vehicle was less notable for the features it had than for what it lacked: a driver behind the steering wheel.

Since 2010, Google driverless cars have covered over 400,000 miles of U.S. roadways without incident. Nevada, Florida and California have passed laws permitting autonomous vehicles on their roads, with Texas considering similar legislation. Continue reading.

Cloud Enabled Application Platform

Posted by Vishveshwara Vasa 
Did you ever wonder why it takes weeks or months to get one application environment? In traditional enterprise, application platforms are created in house using hardware like physical or virtual servers, network, load balancers and software like web, application, integration, cache and database layers. Each layer uses a specific set of software purchased from the same or different vendors. Combining and configuring all these servers and software will serve as your regular application platform. For any given application you choose what layers are needed, do a sizing based on your functional and non-functional requirements and host your application. As you can see this is complex, time consuming and costly. Continue reading.

Strategies to Improve Licensing and Entitlement Management Capabilities

Posted by Rohan Sud 
Licensing and entitlement management refers to the capability of an organization to track and manage “who” has “what rights” to “what products and services” for “how long and how many” and “why”. Simply put, it provides a mechanism for an organization to both sell to and service their customers in the most optimal way. Today many companies face manifold challenges in this area ranging from overly-complex licensing and entitlement models; to manual and error-prone order management processes; to poor customer and installed base data. These challenges inhibit top-line growth, add to customer dissatisfaction and increase bottom line costs. Continue reading.

Digital Tech – Marketing Turns Digital…Again

Posted by Dennis Startsev
Digital marketing
is not what it once was. In fact, marketing is not what it once was. I remember reading Al Ries and Jack Trout’s seminal “Positioning: The battle for your mind” in early 1990s and thinking that marketing was about defining a position based on market research and corporate strategy, crafting the effective messages to reinforce that position and disseminating those messages via various channels. And that was largely true. Then internet marketing came along. It was powerful and created new ways to communicate with audiences and measure potential demand. But it was still primarily a channel for communicating messages in one direction. Continue reading.

Driving Towards a Unified User Experience Platform

Posted by Vishveshwara Vasa 
In late 90’s web slowly transitioned from a simple website to a personalized portal. In Personalized portals, content was aggregated from different sources, filtered to match the interests / settings of the user and then presented on the web. In the last decade the number of portals and channels by which they’re accessed (i.e. Web, Mobile and Social) has grown significantly, creating a greater deal of complexity for users trying to find what they are looking for. Not to mention the increasing maintenance cost for enterprises maintaining different digital platforms for each channel. All this growing complexity has resulted in a lack... Continue reading.

Partner Relationship Management (PRM) – Making the Most of Every Deal

Posted by Doug Hoover
Is your revenue engine still sputtering? Well, maybe it’s time to give your indirect channel a tune-up. After all, indirect sales typically make up a majority of company sales in the High Tech industry. But the question is, how? Finding a desired balance between driving your direct sales organization and enhancing the potential of your channel business can be very difficult. In an effort to avoid channel conflict, companies have segmented their direct and indirect sales making it difficult, if not impossible, for them to collaborate. This can leave many sales executives... Continue reading.

Scaling the Edge: How Amazon Grew Amazon Web Services (AWS) to a Major Player

Posted by John Hagel
When Amazon Web Services (AWS) was launched in 2002, many thought it was simply a way for Amazon to sell off excess storage and computing capacity. However, within 2 months of its inception, Amazon had burned through all of its extra capacity. By 2007 AWS had grown to offer 9 different services. Today, that number has grown to 82 and the number of objects stored in Amazon’s cloud continues to grow rapidly. The rise of cloud services is just one of the market opportunities created by the advancement of digital technology and our globally connected world. What’s more impressive, however, is how Amazon was able to go about capturing this opportunity: with little upfront investment, short lead times and high returns. Continue reading.

Full Steam Ahead for the Apps Economy

Posted by Eric Openshaw
Not so long ago, the “app economy” was easy to dismiss as a passing fad. How times have changed. Now a significant driver of value generation in the Open Mobile era, the development and proliferation of mobile software applications, or simply “apps,” has rapidly blossomed into a multi-million dollar industry of its own. And with analysts predicting the market to be worth in excess of $2 billion by the end of this year, it’s clear that apps are doing more than pocket-padding in Silicon Valley; they’re fueling hypercompetition and separating winners from losers across all Technology, Mediaand Telecom (TMT) sectors and beyond into adjacent verticals such as healthcare and energy. Continue reading.

Are You Ready For The Open Mobile Era?

Posted by Craig Wigginton  
As I reflect on the crazy rollercoaster ride that’s been the wireless sector over the last 3 years, I’m led to thinking that attitudes in mobile these days shift quickly—even among some of the sector’s staunchest protectors of the past. The reason for this is the almost constant market turbulence erupting around three pillars of change at the core of the industry. These days rapid mobile Web innovation, coupled with insatiable consumer demand for mobile Web and data services and an evolving policy debate focused on a more open and equitable competitive environment are combining to have an enormous impact across the sector. Many observers have described this disruption as the onset of an Open Mobile era, one that is defined by a period of hypercompetition where new entrants wielding disruptive technologies are. Continue reading.

Improving Nutrition through Technology: Thoughts from the FiRe X Conference’s CTO Challenge

Posted by Eric Openshaw  
I spent last week at the tenth annual FiRe (Future in Review) Conference organized by the Strategic News Services (SNS) newsletter. This conference is focused on identifying signals and trends at the intersection of technology, science and economics. As a part of the conference, I participated on a team of technology leaders who got together to address one of the challenges facing our society today - "Creating the New Field of 'Nutritional Microanalysis': Inputs for the Quantified Self." The challenge was focused on creating a new field of medicine called Nutritional Microanalysis based on discovering, studying, sharing Continue reading.

SaaS-Enabled HR Transformation for High Tech – Part II

Posted by John Malikowski  
In part one of this two-part series we looked at how trends in the market are shaping HR Transformation initiatives for High Tech companies. Today we’ll discuss how SaaS can accelerate the value of HR Transformation as well as the highlights of SaaS-enabled HR Transformation. Speed is the key to realizing value through HR transformations these days. That’s why SaaS can be such a compelling option for High Tech companies struggling with how to show their organizations the value of transformation now — not just a year or two in the future. Continue reading.

SaaS-Enabled HR Transformation for High Tech – Part I

Posted by John Malikowski
Who hasn’t considered the impact that Software-as-a- Service (SaaS) solutions can have on their businesses? In some form or another, many High Tech businesses are taking advantage of the scalability and flexibility of SaaS solutions, using either an on-demand or subscription-based pay-as-you-go model. In this two-part series we’re going to look at how key trends in the market are shaping HR Transformation initiatives for High Tech companies and how SaaS solutions can accelerate the value of HR Transformations. Continue reading.

Digital as a Direct or Indirect Channel?

Posted by Ryan C. Jones 

I’ve often had discussions with Tech companies as to whether the Digital channel should be used as a direct or indirect sales channel. In the Retail world, the benefits of going direct with Digital are pretty clear. Large retailers have seen double digit growth in dot-com sales over the last few years, while same store physical sales has been close to flat year over year. What those retailers have realized is that the integration between the Digital and physical stores is critical. Primarily because often times a customer buys something online and picks it up (or returns) in the store they’re likely to spend more money while in the store. The model’s simple enough for retailers, but what does that mean to Tech companies when evaluating dot-com as a direct..Continue reading.

Organizing Digital Channel Operations

Posted by Ryan C. Jones

If I had a nickel for every time I’ve been asked by a company about how best to organize their Digital (web, mobile, social) channel operations, I’d have a lot of nickels. It’s the $64,000 question and the answer isn’t always the same. Meaning I don’t believe there is a single answer, but I do believe there is an organizational framework that works fairly consistently. The organization framework I favor most often is composed of 5 operational areas, which include: 1) strategy, 2) product management, 3) digital media & content, 4) program management and 5) IT operations. The number of people and processes required for each operational area vary significantly between companies, driven mostly by the breadth and depth of their..Continue reading.

What’s in a Digital Strategy?

Posted by Ryan C. Jones  

Since the mid 90s I’ve been working with companies to develop and execute web strategies. These strategies have been a passion and commitment to doing what I believe is the first step in a successful relationship with any of my clients. Up until roughly 2008 these web strategies were largely focused on eCommerceand how the web channel could be used to increase revenues through deeper customer penetration, new business models, global expansionand as a way to more cost effectively scale their business. However, over the last few years web strategies have evolved into what I now call Digital strategies, as they’ve become more broadly focused on areas such as digital marketing, mobility, customer experienceand social media. What does this mean? It means the marketplace is evolving and the current Digital channel revolution is being...Continue reading.

A Platform for the Future

Posted by Ryan C. Jones 

When I first started my career, I remember hoping to leave my mark in the business world in some way before I retired. It was an ‘I was here’ ideology that mellowed as I matured in my career, got married, had kidsand settled into life. However, a recent discussion I had with a senior executive at one of my clients reminded me of that early on ‘I was here’ thinking. It happened when that executive asked me how long he should expect to run their customer facing dot-com technology platform for their business. I shared that several of my prior clients had been running the same dot-com platform that our team had put in place 6 to 8 years ago.. Continue reading.

A Great User Experience

Posted by Ryan C. Jones 

I recently looked back at a few late ‘90s versions of big name dot-com sites, like Yahoo and Amazon. My first reaction was – wow, those sites look bland compared to their current forms. But as I reflected more on the differences between the old and new, I found it a great symbol of the evolution of user experiences associated with the Digital channel. In the late 90s the focus was on the implementation of great technologies and today it’s about building world-class user experiences for Digital channels. In the late ‘90s I showed up on the doorsteps of my clients with my architect and lead developers as the first feet through the doorway and today I show up with my creative director and user experience designers to create the vision. Continue reading.

High Tech CEO Agenda – What issues are Tech CEO’s talking about

Posted by John Ciacchella

Every quarter we sponsor the Silicon Valley Executive Summit and meet for a day with a group of 16-18 CEOs from High Tech companies around the Bay Area to network and discuss specific issues that are top of mind to tech executives. Our last meeting took place in mid Decemberand Dave Couture and I thought our High Tech colleagues would find these discussions of interest. So I’ve captured and summarized the top discussion points to share here on Tech Sheets..Continue reading.

Thoughts About Mobility

Posted by Ryan C. Jones

Like the dot com revolution of the late 90s, we’re at the forefront of another great technology transformation called the Mobility Revolution. Thanks to folks like Steve Jobs and a select few other visionaries, our computing world has evolved significantly over the last 10 years. The concept of being ‘connected’ has moved far beyond the desktop computer, to a 24x7 connected culture driven by mobile phone and tablet technologies. What I believe this means for Tech companies is the Digital consumer is now the connected consumerand is typically a multi-device user with 24x7 connectivity. As a result, Tech companies should figure out how to serve that consumer..Continue reading.

The Digital Revolution and What Happened to Shrink?

Posted by Ryan C. Jones

The Digital Revolution
Over the last several years I’ve had the fortunate opportunity to assist some great Technology companies make what I refer to as their Digital Transformation. I use the term transformation specifically, as I view the process of going digital not only being about great new technology solutions, but also about developing new go-to-market strategies, changing core business operations and engaging differently with customers, partners and employees to gain the adoption required to make the new digital channel successful. With that as the backdrop, I hope my Tech Digital postings are informative, helpful and at a minimum resonate with the challenges you may be facing with your own transformation..Continue reading.

Business/IT Collaboration - How Do You Define Who Owns What After a Cloud Deployment?

Posted by Kevin Hall

Welcome to the world of Cloud computing! You have at your finger-tips the ability to impact significant change within the organization. And better yet, you can have that ability without needing to have a double math/computer science degree or being able to develop in Java. It can be as simple as pointing, clicking, typing and dragging. Sounds great doesn’t it? Well as the saying goes, with power comes responsibility, or as I like to say – just because you can doesn’t mean you should. Deploying Cloud applications can offer organizations many opportunities to shift their mode of thinking and none may be bigger than how much control the business is going to be allowed to have.. Continue reading.

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