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2012-2013 Private Label Sourcing Survey

Strategies to differentiate and defend


Retail has entered a period of rapid change–Omnichannel forces are reshaping consumer behavior and the competitive landscape, the pace of international expansion continues to grow and supply markets face more volatility and regulation. In this new environment, retailers are looking to Private Label sourcing to drive more differentiation on the shelf and to defend market share, margin and brand reputation.

To better understand this dynamic market, Deloitte conducted an in-depth study of retailers’ sourcing practices. With over 260 respondents from Apparel, General Merchandise and Grocery retailers, the 2012-13 Private Label Sourcing Survey is one of the largest and most comprehensive studies of the market to date.

Our findings provide an analysis of key trends in Private Label sourcing, including:

  • Top market pressures retailers are facing
  • Current and emerging strategic responses to market pressures
  • The evolution of value chain strategies - the activities played by retailers and their supply chain partners
  • Shifts in retailers’ sourcing footprints, including source of supply and vendor selection criteria
  • Associated operating model, governance, technology and tax trends

Download a summary of the results

Meet our leaders

Mike Daher
Principal, Deloitte Consulting LLP
Andrew C. Newman
Partner, Deloitte Tax LLP

Press releases

Deloitte study: Volatility squeezing global private label supply chain 
Complexities from cost volatility and online competition are increasing the strategic importance of retailers’ private label sourcing capabilities


As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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