Taking the Lead During a Merger |
A significant number of potential merger deals do not survive to the acquisition phase due to cultural conflict and poor communication - not because of the structure of the deal. A key element of any successful merger is strong leadership communication from the day one. Employees are the ones who ultimately implement the changes required to maximize value. Therefore the manner in which leadership chooses to manage and communicate the employees usually goes a long way in realizing the value of the deal.
This article explains reasons leaders fail to give higher priority to employee communication as part of their merger responsibilities, and offers some guiding principles leaders should consider in their efforts to formulate a merger communication strategy.
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Taking the lead during a merger
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