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The Corporate and Talent Brands: Two Sides of the Same Coin

Many businesses are now tapping nontraditional sources for the skilled talent necessary to support growth strategies. How can innovations in talent branding re-enforce a company's corporate brand?

On a HR Executives Dbriefs webcast, The Corporate and Talent Brands: Two Sides of the Same Coin held on October 9, 2013, Craig Gill, director and Sarah Gretczko, senior manager, Deloitte Consulting LLP, discussed:

  • Benefits of talent branding, including reduced costs, shareholder value creation and enhanced ability to attract critical talent.
  • Elements of talent branding, including the talent value proposition, engagement and the open talent economy.
  • Actions that help build your talent brand, including engagement between HR and marketing, adjustments to workforce practices, effective communications and extending the talent brand externally.

Watch the Dbriefs webcast replay to understand what it can take to build a powerful talent brand and benefits it can generate.

The following polling questions were conducted during the webcast:

How often do you monitor your talent brand?

Do you provide social media training for employees?

Do you provide social media training for employees?

What is the likelihood that talent branding will be on your agenda over the next 3-6 months?

 

 

 

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