Postdigital Enterprise
Consulting offerings
Today marks a watershed moment in the evolution of business technology. Five disruptive forces -- mobility, social business, cloud computing, analytics and cyber intelligence -- are converging to reshape the marketplace and trigger a fundamental shift in the needs, desires and expectations of customers and employees in a postdigital ecosystem. In this new environment, people aren’t just part of a market segment; their individual needs and preferences are once again important. Also, activities that can make or break a business have moved far beyond an organization’s own four walls.
Learn more about Postdigital Enterprise.
Five disruptive forces. One coordinated effort
The convergence of the five force above presents significant opportunities – and risks – as the business environment accelerates into a postdigital future. Any single one of these forces has the potential to reshape a business. But navigating the boundaries between them is where the real power resides.
Although many companies are investing in focused initiatives to address each of the five disruptive forces individually, we believe an integrated approach to harness the combined power of all five areas makes more sense. As a leader in each of the areas, Deloitte is uniquely positioned to help organizations in their efforts to develop focused capabilities – and to drive an integrated effort that delivers more value on the path to becoming a postdigital enterprise.
Bottom-line benefits of Postdigital Enterprise
An effective postdigital strategy can help organizations:
- Redesign existing business processes and identify new processes to capitalize on postdigital disruption (e.g., crowdsourcing research and development).
- Reevaluate customer targets to include the new players in your expanded postdigital ecosystem.
- Determine personalized messaging for new agents such as bloggers, reviewers, friends-of-customers and potential employees.
- Monitor and analyze social media to develop innovative and actionable insights.
- Transform fragmented technology into integrated postdigital solutions, such as an integrated, analytics-powered social media command center.
- Measure and maximize the return on investments in areas such as marketing, research and development and recruiting.
How to create more value now with Postdigital Enterprise
- Shift your organizational focus; prioritize consumers, employees and partners.
- Move past the static ecosystem; empower the dynamic value chain.
- Deconstruct organizational silos; empower collaborative networks.
- Think big; start small; scale appropriately.
- Un-tether your enterprise; postdigital business is not bound by physical space.
- Substitute traditional research with access to direct insight.
How we can help
Deloitte is a recognized leader in each of the five areas driving the postdigital enterprise – mobility, social business, cloud computing, analytics and cyber intelligence – and is helping many top companies in the Fortune 100 prepare themselves for a postdigital future. Our experience, tools and accelerators can help achieve the desired results. And our virtually unmatched breadth in Technology, Strategy and Operations, Human Capital, Tax, Advisory and Risk Services allows clients to achieve lasting transformation, not just incremental change.
Our services include:
- Commerce – implementing the latest technologies and processes for online, mobile and digital selling
- Multi-channel – developing multi-channel strategies and creating seamless operational processes and capabilities across channels
- Mobile – developing strategies, tools and processes to harness the business potential of the ever-expanding array of personal wireless devices
- Social media – using social media to strengthen your brands, drive business, influence customer perceptions and understand customer needs
- Customer experience – creating consistent, positive customer interactions that can improve profitability and loyalty across channels
- Customer insights and analytics – recognizing patterns in customer, marketing, sales and service behavior
- Customer service transformation – improving end-to-end service processes across the enterprise
- Marketing transformation – optimizing the return on marketing investments
- Sales transformation – improving sales capabilities from strategy through execution
As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
Attachments
Dig deeper
- Disruptive Technology: Are you ready for the postdigital age?
- The empowered employee is coming; Is the world ready?
- When crafting corporate strategy, should social business be bolted on or baked in?
- Social business: Putting social media, networks, and software to work
- Deloitte Postdigital Enterprise helps businesses leverage disruptive technologies
- The Postdigital Age: Is your enterprise ready?
- The postdigital enterprise: Harnessing change, managing disruption
- Tech trends 2012
- Mobility in the enterprise: Finding advantage in disruption
Postdigital Enterprise
Social Business as a disruptive force
In the last few years, Social Business has risen from a tool for teenage gossip to the top of the CIO agenda. Its three main elements are social networking, social media and social computing. These tools have the power to transform business-to-business supply networks; business-to-enterprise collaboration, knowledge finding and experience identification; and business-to-consumer engagement. Social business can reinvigorate customer relationship management while combining social monitoring with analytics to facilitate real-time sentiment analysis and prediction of expectations, desires and behaviors. A postdigital enterprise doesn’t need to ask employees and consumers who they work with and what they want; it already knows.