Postdigital is Deloitte’s perspective on how organizations can provoke and harvest the disruption wrought by digital technology. By leveraging the disruptive forces of analytics, mobility, cloud, social, security and privacy – along with breakthrough thinking in strategy, operations, and human capital – we enable today's leaders to:
|Staple yourself to the customer
Rethinking how you do business in the postdigital era.
|Welcome to the postdigital era
Read the Wall Street Journal article.
|State of the Media Democracy: A multi-generational view of consumer technology, media and telecom trends
Explore the seventh edition trends.
|The Mobile Chasm: A growing gap between the status quo of today and the potential of tomorrow
Read the Deloitte Review article.
|From mad man to superwoman: The inevitable rise of the CMO in the era of the empowered customer
Chief marketing officers (CMOs) are leading the way when it comes to turning big data into big opportunities. Watch this episode of Deloitte Insights to learn more.
|CMO confidential: What CMOs talk about behind closed doors
Learn how today’s leading CMOs are leveraging emerging technologies—mobile, social and analytics—to help understand, engage and influence customers, employees and even leaders.
Today’s technology has given rise to a new kind of customer and a new kind of worker, causing organizations to fundamentally rethink almost every aspect of their operations. Over the last 250 years, enterprises have evolved from the Industrial to Postindustrial, from DotCom to Digital to meet new challenges. Those that could best adapt enjoyed the greatest share of success, those that failed to recognize, prepare and react to transformative change lost marketplace relevance. Organizations must begin preparing today if they wish to become a successful Postdigital Enterprise.
Consumers are increasingly:
Companies can harness the disruption caused by the change in customer behavior by harnessing the power of the forces below:
It is therefore clear to us that organizations must evolve to stay relevant as behaviors and needs within the Postdigital ecosystem change rapidly.