Today marks a watershed moment in the evolution of business technology. Five disruptive forces -- mobility, social business, cloud computing, analytics and cyber intelligence -- are converging to reshape the marketplace and trigger a fundamental shift in the needs, desires and expectations of customers and employees in a postdigital ecosystem. In this new environment, people aren’t just part of a market segment; their individual needs and preferences are once again important. Also, activities that can make or break a business have moved far beyond an organization’s own four walls.
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The convergence of the five force above presents significant opportunities – and risks – as the business environment accelerates into a postdigital future. Any single one of these forces has the potential to reshape a business. But navigating the boundaries between them is where the real power resides.
Although many companies are investing in focused initiatives to address each of the five disruptive forces individually, we believe an integrated approach to harness the combined power of all five areas makes more sense. As a leader in each of the areas, Deloitte is uniquely positioned to help organizations in their efforts to develop focused capabilities – and to drive an integrated effort that delivers more value on the path to becoming a postdigital enterprise.
An effective postdigital strategy can help organizations:
Deloitte is a recognized leader in each of the five areas driving the postdigital enterprise – mobility, social business, cloud computing, analytics and cyber intelligence – and is helping many top companies in the Fortune 100 prepare themselves for a postdigital future. Our experience, tools and accelerators can help achieve the desired results. And our virtually unmatched breadth in Technology, Strategy and Operations, Human Capital, Tax, Advisory and Risk Services allows clients to achieve lasting transformation, not just incremental change.
Our services include:
As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
Postdigital Enterprise
Social Business as a disruptive force
In the last few years, Social Business has risen from a tool for teenage gossip to the top of the CIO agenda. Its three main elements are social networking, social media and social computing. These tools have the power to transform business-to-business supply networks; business-to-enterprise collaboration, knowledge finding and experience identification; and business-to-consumer engagement. Social business can reinvigorate customer relationship management while combining social monitoring with analytics to facilitate real-time sentiment analysis and prediction of expectations, desires and behaviors. A postdigital enterprise doesn’t need to ask employees and consumers who they work with and what they want; it already knows.