Postdigital Enterprise
Consulting offerings
Postdigital is Deloitte’s perspective on how organizations can provoke and harvest the disruption wrought by digital technology. By leveraging the disruptive forces of analytics, mobility, cloud, social, security and privacy – along with breakthrough thinking in strategy, operations, and human capital – we enable today's leaders to:
- Reimagine their place in their ecosystems
- Redefine their products, services, and experiences
- Retool to engage stakeholders more effectively
Featured insights
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Staple yourself to the customer Rethinking how you do business in the postdigital era. |
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Welcome to the postdigital era Read the Wall Street Journal article. |
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State of the Media Democracy: A multi-generational view of consumer technology, media and telecom trends Explore the seventh edition trends. |
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The Mobile Chasm: A growing gap between the status quo of today and the potential of tomorrow Read the Deloitte Review article. |
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From mad man to superwoman: The inevitable rise of the CMO in the era of the empowered customer Chief marketing officers (CMOs) are leading the way when it comes to turning big data into big opportunities. Watch this episode of Deloitte Insights to learn more. |
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CMO confidential: What CMOs talk about behind closed doors Learn how today’s leading CMOs are leveraging emerging technologies—mobile, social and analytics—to help understand, engage and influence customers, employees and even leaders. |
Our offerings
Today’s technology has given rise to a new kind of customer and a new kind of worker, causing organizations to fundamentally rethink almost every aspect of their operations. Over the last 250 years, enterprises have evolved from the Industrial to Postindustrial, from DotCom to Digital to meet new challenges. Those that could best adapt enjoyed the greatest share of success, those that failed to recognize, prepare and react to transformative change lost marketplace relevance. Organizations must begin preparing today if they wish to become a successful Postdigital Enterprise.
Consumers are increasingly:
- Socially connected - Consumers are constantly connected to their social networks, resulting in increasingly collaborative experiences in which they are both influenced by and influencers of peers’ buying habits and experiences.
- Technologically connected - Consumers are constantly connected to the Internet through smartphones, tablets and other portable devices, enabling real-time analysis, price comparisons, and product/service transparency.
- Behaviorally connected - Companies are gaining more detailed information about individuals, enabling more compelling and targeted consumer engagement through segmentation and profiling of customer behavior.
Companies can harness the disruption caused by the change in customer behavior by harnessing the power of the forces below:
Analytics
- Predictive and prescriptive data drives new business enablement
- Real-time insights inform new imperatives and business decisions
Social Business
- Social moves from customer curiosity to enterprise priority – connecting human networks for information, decisions, and action
- Using social tools across a variety of business functions to innovate, collaborate, listen, engage and strengthen relationships with key stakeholders both inside and outside your organization.
Mobility
- New mobile models and apps now enable location-independent productivity
- Heightened user expectations born out of consumerization require greater IT reach
Cloud
- Cloud flexibility and elasticity enable new agility and velocity capabilities
- Static ecosystems can be transformed into dynamic value chain enablers overnight
Cyber Intelligence
- Consumer proliferation in Postdigital workflows increases risk of identity theft
- Credentials-based access control and management
It is therefore clear to us that organizations must evolve to stay relevant as behaviors and needs within the Postdigital ecosystem change rapidly.
Meet our people
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Bill Briggs Director, Deloitte Consulting LLP |
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Suketu Gandhi Principal, Deloitte Consulting LLP |
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Matt Law Principal, Deloitte Consulting LLP |
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JR Reagan Principal, Deloitte & Touche LLP |
