In this new age of the always-connected consumer, social media, mobile technologies and multi-channel capabilities are revolutionizing how customers interact with brands. To address the needs of today’s consumers, companies must develop an effective holistic strategy, focused on building a common set of enterprise capabilities that can be accessed anywhere, regardless of channel.
Deloitte can help. We offer leading-edge capabilities in strategy and implementation that enable companies to address the unique needs of the always-connected consumer. Whether it’s building the commerce operations and infrastructure of the future, transforming the way orders are received and fulfilled, or developing a mobile strategy, we help companies compete in the new world of connected commerce.
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Although the concepts of direct selling and multiple channels have been around for decades, recent technology advances have had a significant impact on consumer behavior – and have disrupted the balance between direct channels and other channels. We believe that by 2015, over 50 percent of all retail sales will be either on-line or influenced by the online channel.
This trend goes beyond traditional retail companies. Businesses such as financial institutions, consumer products manufacturers, restaurants and travel-related firms are also recognizing the benefits of an integrated, multi-channel approach, offering mobile applications and online options that make it easy and convenient for customers to execute transactions and access information regardless of location.
Looking ahead, even businesses that serve other businesses as their customers are starting to respond to this challenge. Given how quickly customer expectations are rising, planning now for your company’s mobile-enabled, constantly connected future can help differentiate you from the competition.
Deloitte offers leading-edge capabilities, from strategy and business processes to operations and human capital, allowing us to help companies address the specific needs of today’s connected consumer. Whether it’s building advanced e-commerce operations and infrastructure, improving your multi-channel capabilities, developing a mobile strategy, or driving innovative use of social media, we can help you compete more effectively.
Our services include:
Engaging connected consumers should be approached with an integrated business strategy and not just viewed as a technology challenge. Deloitte has helped many of the world’s largest and most successful companies develop and implement online and multi-channel strategies. We are a recognized leader in providing a broad spectrum of services, including business and technology consulting, customer management, security and controls, business analytics, marketing and brand effectiveness and tax advice. In addition, we have made significant investments in research and thought leadership, offering our clients a combination of demonstrated experience and practical innovation.
Principal, Deloitte Consulting LLP