Direct to Consumer
Consulting offerings
In this new age of the always-connected consumer, social media, mobile technologies and multi-channel capabilities are revolutionizing how customers interact with brands. To address the needs of today’s consumers, companies must develop an effective holistic strategy, focused on building a common set of enterprise capabilities that can be accessed anywhere, regardless of channel.
Deloitte can help. We offer leading-edge capabilities in strategy and implementation that enable companies to address the unique needs of the always-connected consumer. Whether it’s building the commerce operations and infrastructure of the future, transforming the way orders are received and fulfilled, or developing a mobile strategy, we help companies compete in the new world of connected commerce.
Featured insights
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Staple yourself to the customer Rethinking how you do business in the postdigital era. |
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All together now Learn how a leading technology company consolidated its marketing function to improve strategic effectiveness. |
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Welcome to the postdigital era Read the Wall Street Journal article. |
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Tech Trends 2013 This year’s theme, Elements of postdigital, examines the broad impacts of five technology forces that have influenced our reports over the past several years – analytics, mobile, social, cloud and cyber. |
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Building a competitive advantage Learn how financial institutions can implement a smart, nimble way to manage risk as they compete in the mobile payments space. |
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From mad man to superwoman: The inevitable rise of the CMO in the era of the empowered customer Chief marketing officers (CMOs) are leading the way when it comes to turning big data into big opportunities. Watch this episode of Deloitte Insights to learn more. |
What we offer
- Customer Transformation
- Pricing and Profitability Management
- Product Development
- Service Operations
- Organizational Strategy and Design
- Web-enabled Transformation
It’s not a question of if, but when…and the answer is now.
Although the concepts of direct selling and multiple channels have been around for decades, recent technology advances have had a significant impact on consumer behavior – and have disrupted the balance between direct channels and other channels. We believe that by 2015, over 50 percent of all retail sales will be either on-line or influenced by the online channel.
This trend goes beyond traditional retail companies. Businesses such as financial institutions, consumer products manufacturers, restaurants and travel-related firms are also recognizing the benefits of an integrated, multi-channel approach, offering mobile applications and online options that make it easy and convenient for customers to execute transactions and access information regardless of location.
Looking ahead, even businesses that serve other businesses as their customers are starting to respond to this challenge. Given how quickly customer expectations are rising, planning now for your company’s mobile-enabled, constantly connected future can help differentiate you from the competition.
Bottom-line benefits
- Boost revenue and competitiveness by offering customers more ways to do business whenever and wherever they choose
- Improve customer satisfaction and loyalty by offering a seamless service experience across all channels
- Reduce operating costs through improved cross-channel efficiency
- Design more effective products and services based on a more complete view of customer needs
How we can help
Deloitte offers leading-edge capabilities, from strategy and business processes to operations and human capital, allowing us to help companies address the specific needs of today’s connected consumer. Whether it’s building advanced e-commerce operations and infrastructure, improving your multi-channel capabilities, developing a mobile strategy, or driving innovative use of social media, we can help you compete more effectively.
Our services include:
- Commerce – implementing the latest technologies and processes for online, mobile and digital selling
- Multi-channel – developing multi-channel strategies and creating seamless operational processes and capabilities across channels
- Mobile – developing strategies, tools and processes to harness the business potential of the ever-expanding array of personal wireless devices
- Social Media – using social media to strengthen your brands, drive business, influence customer perceptions and understand customer needs
Engaging connected consumers should be approached with an integrated business strategy and not just viewed as a technology challenge. Deloitte has helped many of the world’s largest and most successful companies develop and implement online and multi-channel strategies. We are a recognized leader in providing a broad spectrum of services, including business and technology consulting, customer management, security and controls, business analytics, marketing and brand effectiveness and tax advice. In addition, we have made significant investments in research and thought leadership, offering our clients a combination of demonstrated experience and practical innovation.
Attachments
Meet our people
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Kasey Lobaugh Principal, Deloitte Consulting LLP |
