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Meet Our Authors: CMO Confidential eBook

Deloitte Consulting LLP

Jonathan Copulsky
Principal, Deloitte Consulting LLP
If the customer is always right, then knowing and understanding your customer is the most vital aspect of your business. For almost 30 years, Jonathan Copulsky's career has been dedicated to developing and growing profitable customer relationships. Jonathan has helped clients design their "go-to-market" strategies; revise their channel strategies; create new market-based segmentation frameworks; establish analytically based customer loyalty programs; revamp their sales forces, call centers and database marketing efforts; rethink their service operations to take advantage of new technology-enabled capabilities; and integrate customer-facing organization forces in conjunction with mergers and acquisitions.
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Jonathan Trichel 
Principal, Deloitte Consulting LLP
Jonathan Trichel is a principal at Deloitte Consulting LLP, where he advises companies across a variety of industries on how to improve relationships with their customers. He is the national leader for the Customer Transformation Market Offering, which focuses on sales, marketing and customer service effectiveness for Fortune 500 companies. In addition to his practice leadership role, Jonathan is a senior delivery executive for many of Deloitte Consulting LLP’s most complex project engagements. He specializes in helping clients improve how they attract, manage and retain profitable customers.
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Thomas A. Zipprich
Principal, Deloitte Consulting LLP
Thomas has spent over 15 years helping companies create and implement effective customer experience management strategies. He has worked with several global and U.S. companies to reduce operating costs, improve profitability, and required customer interaction across their sales, marketing, and service functions. Thomas is also the co-founder and lead of Deloitte Consulting LLP’s Customer Experience Forum, the Deloitte Business Analyst recruiting lead for Northwestern University, and serves as a coach at the Strategy & Operations Fundamentals training program.

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