Generation Y: Getting in Sync with this Powerhouse Generation - A Consumer Products PerspectiveWorkforce strategies for attracting and retaining young professionals |
The results of our latest survey reveal both similarities and marked differences between Gen Yers in the consumer products sector and their counterparts in other industries. Respondents from consumer products companies report a greater sense of loyalty to their companies than in other industries. They place a high value on brand and seek opportunities for advancement. In addition, they are eager to contribute innovative ideas.
The current economy and diminished consumer demand are high priorities for many consumer products companies, which are responding by reducing inventories, managing cash flow and right-sizing their organizations to survive. But they also have a built-in advantage when it comes to promoting their brands. Against this background, those that use this advantage to selectively retain current Gen Y talent, along with their enthusiasm, creativity and technical capabilities, are likely to remain ahead of their competitors. Strategies for developing the Gen Y workforce include:
- Using a scalpel, not an axe, for short-term workforce reductions
- Reinforcing image as a high-value brand
- Inviting Gen Yers to the innovation table
- Using talent management strategies to integrate Gen Yers into the workforce
To learn more about how to develop the capabilities of your Gen Y employees and position your organization to take advantage of the next upturn, download the complete report below.
As used in this document, “Deloitte” means Deloitte & Touche LLP, Deloitte Tax LLP, Deloitte Consulting LLP, and Deloitte Financial Advisory Services LLP, which are separate subsidiaries of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
Generation Y: Getting in Sync with this Powerhouse Generation
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