Meet Frances Yu
Director, Deloitte Consulting LLP
How would you find the next $100 million? Through rethinking your customer segments and offerings, investing sales and marketing dollars optimally between mature and new markets or building a digital sales and marketing organization? By putting customers and partners at the center, Frances Yu, director, Deloitte Consulting LLP, has helped her clients identify over $1.5 billion in incremental revenue growth and guided the successful launch of $700M+ new businesses.
“Digital has created a capability chasm for many of our Fortune 500 clients who are not ‘digital native’ or ‘digital first’ in their DNA. Facing this chasm, our sales and marketing leaders have to fundamentally rethink their route to market, their ways of engaging and serving customers and partners and their insights pipeline.”
As a leader in Deloitte Consulting’s Customer practice and CMO services, Frances has spent the past 17 years working with Fortune 500 brands to redesign customer and channel strategy, launch digital businesses and organizations, improve sales and marketing effectiveness and ROI and move marketing from a cost center to a revenue center.
She also co-leads Deloitte Consulting’s Marketing ROI offering, with a focus on managing investments across sales, marketing and channels. As one of the leaders for both Deloitte Consulting’s Chief Marketing Officer Lab and Chief Digital Officer Lab, she has the opportunity to work with CMOs and CDOs of Fortune 500 firms to develop their priorities and 180-day plans during periods of transformation or transition.
Frances frequently speaks at industry conferences on topics such as the future of digital business models and marketing ROI, and has guest-lectured at leading business schools including Wharton and the Kellogg School of Management. She also writes for publications such as Advertising Age and CMO.com on value creation issues facing CMOs. Most recently, she co-authored a CMO report on “Bridging the Digital Divide.”
As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.