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4th Annual eCommerce Assessment

Digital retail leaders at the tipping point


The use of digital channels has reached a critical mass and is at a tipping point for widespread adoption throughout the retail value chain. In the challenging economic environment of these past few years, leading U.S. retailers, including both pure play online and multi-channel retailers, continue to look to digital channels for growth. With new digital venues abounding across social media and mobility, eCommerce retailers are actively experimenting with new concepts and realizing growth through digital channels.

To keep tabs on the changing U.S. eCommerce marketplace, Deloitte conducts an annual assessment of the top 100 online retailers in terms of revenue as defined by Internet Retailer’s “Top 500 Guide”1. Over 130 eCommerce features and functions are evaluated according to a defined maturity scale. The assessment gauges online trends and compares capabilities delivered by top retailers in eCommerce.

Our 4th annual assessment suggests that online capabilities can be categorized into three key themes. Each highlights a competitive building block that online retailers should consider when competing in the eCommerce market. They include:

  1. Critical Mass. Mature capabilities in the landscape that are critical to eCommerce success.
  2. On the Verge. Developing capabilities that online retailers have an opportunity to improve.
  3. The Next Wave. Visionary capabilities that are leading the market.

Download the full report below.

1 Internet Retailer. “Top 500 Guide.” May 4, 2011.

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