Social Business: What Are Companies Really Doing?Findings from the 2012 Global Executive Study and Research Project |
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The proliferation of technology-based social networking has transformed politics and social norms on a global scale over the past decade. Will social networking and social software have a similarly transformative effect on business? Is it already doing so? What kinds of enterprises are benefiting the most? And how are they benefiting?
To answer these questions, Deloitte and MIT Sloan Management Review (SMR) collaborated on a global research effort to investigate the management implications of the rapidly evolving world of social business. Gathered through surveys and interviews, the research results provide executives insight into the social business landscape today and a framework to help realize value from social business investments.
Download your digital copy of the study findings today, including considerations for how to put social business to work in your enterprise.
Featured insights
Tech Trends 2013: Social Reengineering by Design
Explore how to reimagine your business with a social mindset.
Challenging conventional thinking on the impacts of social media
Watch the videos to learn how social data can more effectively drive business performance and how social data privacy standards might evolve.
Turning social media fans into product endorsers
In this interview with MIT Sloan Management Review, V. Kumar of the J. Mack Robinson College of Business at Georgia State University explains how companies can find influential online customers and enlist them to help promote their brands.
How finding “exceptions” can jump start your social initiative
In this interview with MIT Sloan Management Review, John Hagel, co-chairman of Deloitte Center for the Edge, discusses how social media can drive the core performance of the business.
Social business: What are companies really doing?
Tune into this Deloitte Insights video podcast to learn more about the findings of the recent Social Business study by MIT SMR and Deloitte.
Core Beliefs and Culture: Chairman’s survey findings
Explore the findings of Deloitte’s new “Core Beliefs and Culture” survey, which sheds light on the impact of social media on building culture in the workplace.
Size matters in social business adoption
In the recent survey on social business that MIT Sloan Management Review conducted in collaboration with Deloitte, respondents were asked how important social business is to their business and its future success. The results may surprise you.
What sells CEOs on social networking
Six years ago, MIT Sloan’s Andrew McAfee coined the term "Enterprise 2.0" as shorthand for what collaboration and sharing tools such as blogging and wikis would mean for enterprises. In a Q&A, he talks about how many CEOs see this world today — and what really sells them on the tools.
Social business at Kaiser Permanente: Using social tools to improve customer service, research and internal collaboration
In an interview with MIT Sloan Management Review, the company’s director of digital media and syndication explains how they have leveraged social media tools for business advantage.
As used in this document, “Deloitte” means Deloitte & Touche LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.
