Second Annual Social Business Research StudyBe among the first to gain new insight on the potential paths to social business maturity |
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The evolution of social business has moved well beyond early marketing forays and the quest for “Likes.” Today, companies achieving business results are deploying innovative approaches to address real business challenges. From increasing sales force effectiveness to adopting new strategies to attract talent, organizations are paving new roads by focusing social efforts in impactful ways – and measuring the results.
There is little doubt that the social movement has surpassed its faddish hype and that many organizations are tapping into the power of social technologies to advance their business objectives. Despite the general sense of urgency and opportunity around social, how quickly is the socially connected enterprise emerging? What are the likely barriers to progress and, conversely, what factors can boost social business maturity?
To answer these questions, Deloitte and MIT Sloan Management Review (SMR) began collaborating in 2011 on an annual global research effort to take the pulse of the rapidly evolving world of social business over time. These research results, gathered through surveys and interviews, provide insight into the evolution of social business adoption. The survey report reveals how some organizations are shifting out of first gear on the road to maturity, and offers case study examples of leading-edge social businesses.
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Subscribe now to the Technology Management list to receive your digital copy of the 2013 report in July and related insights from Deloitte. And if you can't wait until July, we invite you to explore the featured insights below to learn how social business can create value in different types of enterprises.
Featured insights
Social business: How is it evolving within organizations?
Join us for the webcast.
Tech Trends 2013: Social Reengineering by Design
Explore how to reimagine your business with a social mindset.
Reengineering Business Intelligence: Amplify social signals
Coupling social data with traditional internal and external data sets can offer the potential to generate near-real-time business insights.
Challenging conventional thinking on the impacts of social media
Watch the videos to learn how social data can more effectively drive business performance and how social data privacy standards might evolve.
The Emergence of Chief Digital Officers
As social and other digital technologies shift responsibilities in the C-suite, businesses are creating a new position, the chief digital officer or CDO, to focus their digital strategy.
CMOs Using Social Data to Flex Their Muscle
CMOs are doing more with social media and may be increasing their influence within their organization as a result.
As used in this document, “Deloitte” means Deloitte & Touche LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.
