Social Computing: Important questions CXOs will face in 2011
In the current business environment, companies are facing continual change that requires them to leverage social computing to remain competitive. Often associated with marketing, social computing presents other opportunities as well. It can facilitate cross-boundary communication, preserve institutional memory, harness distributed knowledge and discover emerging opportunities. However, social computing can also bring with it risks, and organizational and technological issues.
On a Technology Executives Dbriefs webcast, Social computing: Important questions CXOs will face in 2011, held on January 6, 2011, Deloitte Consulting LLP’s Doug Palmer, principal and Joseph Press, specialist leader, discussed:
- Core adoption issues, including hard-wired human behavior
- Business value versus risks of leveraging social computing
- Deciding between enterprise deployments and externally available tools
- Additional social computing issues likely to emerge in 2011
Watch the Dbriefs webcast replay to learn the results of recent research and to gain insight about social computing opportunities and issues for 2011.
The following polling questions were conducted during the Webcast: