Social Business
The rise of social computing has positioned many enterprises at a tipping point, where social technologies, platforms, strategies and programs have the ability to drive business decisions, actions and outcomes across an enterprise’s entire ecosystem. Social Business is a concept that goes beyond the buzz of social media networks; it’s a practice that can enable more efficient, effective and net-new connections inside and outside your organization to drive performance.
Some organizations have essentially ignored social media because they don’t see a path to value. Others have only scratched the surface, establishing a social networking presence with the hope that this will gain more customers or build brand equity. But an effective Social Business effort should be rooted in a strategy that effectively addresses the changing landscape of increased transparency, user-generated content and continual information sharing in a holistic way. The organizations that discover value are doing so with a layered approach that crosses organizational boundaries, functions and services. While this may be alarming for many executives, the new world of transparency, knowledge flows and democratized opinion-making is rife with opportunities.
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Managing strategy through to implementation in Social Business is tricky. Deloitte takes a business-led, technology-enabled approach to help clients jump-start their social strategies with broad solutions. Our suite of Social Business services includes:
- Holistic Social Business Strategy. Developing a results-centric and business-led approach that takes into account the entire organization.
- Enterprise Collaboration & Development. Provide systems and software to help improve teamwork, innovation and information sharing.
- Social Media & Commerce. Develop a more integrated and strategic approach to marketing, public relations, customer relationship management, analytics and operations to help improve the bottom line.
- Social Monitoring & Analytics. Track and listen to online conversations about brands, products and services to improve engagement, decision-making and future market strategy development.
- Social Business Governance & Risk Management. Identify and develop business processes to help mitigate threats and risks across an organization that traditional policies and security may not address in the constantly evolving world of social media.
