Applied Mobility for the Banking IndustryTech Trends 2011 |
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Having reached 5 billion subscribers in December 2010, the adoption of mobile technology by consumers across different age-groups, economic classes and geographies is simply mind-boggling. This in turn is making various industries realize the power of these devices, and the competitive edge gained by adapting the technology. In the banking sector especially, it is not a matter of picking and choosing on how to respond to mobile opportunities rather it’s imperative. Consumers have grown to expect an improved banking experience with a number of services accessible online for use on the go. Accordingly, financial institutions are “thinking outside the bank” for their mere survival. Though the underlying network, form factor, user interface and raw device computing are vital, the real value lies in utilizing these features to have intuitive applications that can solve business issues and reconnect with the target customer base post-recession.
Deloitte Consulting LLP’s latest publication Applied mobility for the banking industry: Tech trends 2011 focuses on how carriers, devices and app ecosystems accompanied with a sudden increase in customer and employee demand are leading to a true business disruption. It talks about:
- Technology implications that includes device management, security, development platform, product management, mobile middleware, wireless policies, application distribution
- Key areas to focus
- Ingredients to begin a practical mobile strategy
Applied Mobility for the Banking Industry: Tech Trends 2011
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