This site uses cookies to provide you with a more responsive and personalized service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Email Print this page

Profiting from a recession climate: Effective use of transactional price management

At the onset of an economic downturn, a company’s traditional reaction is to focus on controlling costs, retaining its largest customers and hoping to ride out the storm. At best, this is half a strategy.

Companies that focus on revenue, pricing and overall profitability can survive and even thrive during a recession, but only if they go about it in an effective way. A foundational understanding of the business and visibility into transaction level margin performance are required to make the right decisions. The tools and discipline of transactional price management can help the business address the immediate issues presented during a recession, as well as help position the company for long term, profitable growth. This method can give the business a competitive advantage.

“While a recession may only last a year or two, the impact of impulsive reactions to lower price might have a significant impact that could be difficult to overcome.”
 

Last updated

Share this page

Email this Send to LinkedIn Send to Facebook Tweet this More sharing options

Stay connected