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Meet Chris Goodin

Principal, Deloitte Consulting LLP

There's a lot more to pricing than what ends up on the tag. Chris Goodin, leader of the Global Consumer Business Pricing and Profitability Management Practice of Deloitte Consulting LLP, has a solid understanding of pricing concepts, principles and practices. For 18 years, he has helped consumer products manufacturers and retailers transform their pricing capabilities, integrate revenue management analytics and deliver innovative pricing strategies and tactics.

Chris has published research connecting pricing initiatives driven by advanced analytics with direct stock price increases. He has co-authored a retail-pricing curriculum with Kellogg Graduate School of Business at Northwestern University to assist clients with internal skill development and capabilities. And he has been a frequent speaker at industry events like the Retail Pricing Summit and others hosted by the National Retail Federation and Food Marketing Institute.


  • Bachelor of Arts, Baldwin-Wallace College School of Business

Areas of specialization


Latest thought leadership

Pricing and Profitability Management: A Practical Guide for Business Leaders

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