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Meet David Shrank

Principal, Deloitte Consulting LLP

It is no longer possible to approach digital through piecemeal initiatives and organizational silos. Businesses today are often faced with the choice of either embracing their digital opportunity set, or be disrupted by innovative competitors of all shapes and sizes. Thriving in this new normal isn’t easy. It requires new thinking, new capabilities and new ways of working. David Shrank, principal with Deloitte Consulting LLP and leader of the Digital Strategy practice in the U.S. Strategy service line Monitor Deloitte, lives for these types of challenges.

With 20 years of experience, David helps clients truly understand their brand promise — and then works with them to build omni-channel business models that deliver on and reinforce the promise at every customer touch-point, in every possible channel. Developing the strategy is only the beginning for David. He understands that with digital transformation, the strategy and technology are only part of the process. For businesses to truly capture the promise of digital, every aspect of the enterprise should be considered and included in the journey.

When silos are broken down, customers better understood and data truly integrated, companies can shift from being reactionary, to being intuitive. David specializes in working with his clients to lead them on the journey of digital transformation — from early strategy development where the art of the possible is explored, through the disciplined phases of implementation and execution. David works with clients across industries as there are no longer any sectors untouched by digital disruption.

David is famous for saying, "One day soon, we will no longer call what I do digital strategy — it will just be business strategy as usual."

David holds a Master of Business Administration from the Darden Graduate School of Business at the University of Virginia and a Bachelor of Business Administration from the University of Miami.

“As used in this document, “Monitor Deloitte” means the Strategy practice of Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.”

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