Emerging Market Growth Strategies for Mid-Market Chemical Companies
Emerging markets with fast-growing infrastructures and manufacturing bases are one of the major drivers of global economic growth. Specifically for chemical industries much of the growth is expected is come from the BRIC (Brazil, Russia, India, China) and Mexico. It is expected that the market value of chemicals sold in these five nations will increase from 34 percent of the global market share in 2010 to 42 percent in 2015. For mid-market chemical companies this trend presents both opportunities and challenges. Till date companies have looked these emerging markets as areas with low operating cost and source of raw materials. However, the current trends are converting these fast growing markets as sources of new revenues.
Deloitte Consulting LLP’s recent paper Emerging market growth strategies for mid-market chemical companies looks into the various factors that are holding mid-market companies back from venturing into the emerging markets for revenue generation. The paper discusses how specialty chemical companies can effectively pursue emerging market growth opportunities by:
- Exploring potential markets to find and prioritize growth avenues
- Enabling growth with funding strategies
- Executing by restructuring operations to support growth in new markets
Download the PDF below to understand why specialty chemical companies should look beyond and explore emerging markets as new sources of revenue.