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How CFOs Can Help Drive Lasting and Profitable Customer Relationships

Companies often have a wealth of information, including data about customer and prospect demographics, transactions, and purchase preferences. What tools can help CFOs turn this information into insights for decision making?

In this Driving Enterprise Value Dbriefs webcast, How CFOs can help drive lasting and profitable customer relationships, held on September 21, 2011, Deloitte Consulting LLP’s Principal John Lucker and Senior Manager Anuj Maniar discussed:

  • Analyzing data to help generate a higher return on marketing and promotional investments.
  • Deriving insights and delivering relevancy to help reduce customer churn, lower customer acquisition costs, and increase customer loyalty.
  • Uncovering information to help resolve customer service issues more efficiently – or to possibly help avoid them altogether.

Watch the Dbriefs webcast replay to learn how companies can employ advanced analytics to actively listen and respond to needs of customers and the employees who serve them.

The following polling questions were conducted during the Webcast:

 

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