Building on the BRICsRedraw the global map of opportunity and competition |
BRIC countries have been effective stepping-stones for multinationals from developed nations. But as growth cools in the BRICs, where should multinationals turn? Now focus is shifting to a new tier of emerging markets, including Indonesia, Malaysia, the Philippines, South Africa, Thailand, Turkey and Vietnam. The gross domestic product (GDP) growth in these new emerging markets has caught up with and even surpassed that of some of the BRIC nations, creating large numbers of middle-class consumers and spawning competitive local businesses. Looking ahead, these new emerging markets could become significant B2B and B2C growth opportunities for multinationals from developed countries. But they are also producing tough competitors, both at home and abroad.
Meet the authors
- Kishore Rao, Principal, Strategy and Operations, Deloitte Consulting LLP
- Ira Kalish, Director, Global Economics, Deloitte Services LP
- Simon McLain, Senior Manager, Strategy and Operations, Deloitte Consulting LLP
"To achieve differentiating growth in the future, established multinationals will likely need access to a broader set of emerging economies – BRIC countries alone are no longer sufficient."
Jeff Watts, Deloitte Global Leader, Strategy & Operations, Deloitte Tohmatsu Consulting Co., Ltd. from his My Take in “Building on The BRICs”
