The Rewired Customer
Ready. Set. Change. Repeat.
Neuroplasticity describes the capacity of the human brain to “rewire” itself in response to injury and dramatically changed circumstances. This phenomenon provides a powerful metaphor for understanding how consumers continuously and fluidly adapt their behaviors in the face of new technologies, challenging economic realities and shifting cultural norms.
Meet the authors
- Jonathan Copulsky, Principal, Strategy and Operations, Deloitte Consulting LLP
- Christine Cutten, Principal, Strategy and Operations, Deloitte Consulting LLP
"New digital technology infrastructures are redefining relationships across customers and vendors. As soon as we think we have it figured out, new technology capability can change the game yet again."
John Hagel III, co-chairman of the Deloitte Center for the Edge, Deloitte Consulting LLP from his My Take in “The Rewired Customer”
|Designing the future today
Customers are constantly rewiring their shopping behavior in response to new technologies, challenging economic realities, and shifting cultural norms. What can companies do today to satisfy the yet-to-be-determined needs of tomorrow’s consumers?
|The rewired customer creates a conflicted CMO
Christine Cutten, principal, Deloitte Consulting LLP shares her perspective on how important it is for CMOs to embrace their “rewired” customers and change the way they deliver marketing to drive more growth and enhance their brand.