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Innovation / Doblin

Value creation through innovation effectiveness: Doblin, the innovation unit of Monitor Deloitte

Most businesses understand the imperative to innovate. So why, according to Doblin analysis, do 95 percent of innovation efforts fail to meet stakeholder expectations? Innovation almost never fails due to lack of creativity. When it fails, it's almost always due to lack of discipline.

Innovation is one of the last remaining sources of trend-breaking growth, yet too often companies fail at it because they approach innovation as if it is an art, assuming brainstorming and random moments of genius will help them win. They won't. Doblin helps companies achieve long-term success in today's competitive markets by adding discipline and order to systematically discover new sources of growth. Learn more about Doblin.


How we can help

Doblin specializes in helping companies anticipate and seize new business opportunities. Our dynamic teams of designers, researchers and strategists approach challenges with diverse perspectives and experiences. Balancing strategy with exploration, discipline with creativity, and practicality with ambition, we help companies untangle gnarly problems and develop viable solutions with lasting impact. We are one of the few innovation firms that go beyond opportunity analysis and portfolio management by also working with our clients to generate and build new offerings and businesses. The powerful combination of Doblin’s sophisticated design thinking methods and Monitor Deloitte’s cutting-edge approaches to change management and strategic implementation extends our ability to help clients move more seamlessly through an integrated innovation process. In fact, this combination has helped Deloitte emerge as "a global leader in Innovation Strategy & New Product Development Consulting based on capabilities," according to Kennedy.1

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1Source: Kennedy Consulting Research & Advisory; Innovation Strategy & New Product Development Consulting 2013; Kennedy Consulting Research & Advisory estimates © 2013 Kennedy Information, LLC. Reproduced under license.

As used in this document, "Doblin" means an innovation practice of Monitor Deloitte within Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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