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Dynamism and Discontinuity:
Eight Trends in the Business Environment that will Shape Strategy

The European Business Review


The need for bold strategies to capitalize on the dynamism of our times has never been greater. In this article, Deloitte Consulting’s Mike Canning, principal and Strategy & Operations national managing director and Eamonn Kelly, director and Strategy & Operations chief marketing officer, outline eight trends that are shaping the competitive futures of firms.

These trends fit under two sets of dynamics: the first, ‘Get Closer’, consists of all the new ways in which organizations are understanding, influencing and often collaborating with key stakeholders, including customers, suppliers, partners, competitors and governments. The second dynamic – ‘Reach Further’ – is the radical broadening of the enterprise agenda as the next wave of globalization unfolds and the role of the enterprise sector expands.

Addressing these growing meta challenges is an increasingly critical role for senior executives of global firms who are committed to acting with confidence and conviction as industry leaders – and success in doing so through bold strategies and operational execution will help determine future winners and losers.

This article expands on the topics first published in Business Trends 2013: Adapt. Evolve. Transform.

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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