The Complexity Conundrum
You can manage product complexity to increase profitability and customer satisfaction
Product managers are facing increasing globalization, rising customer expectations and growing competition. In what ways should they respond? One common approach involves expanding the product portfolio to offer customers more choices, leading to higher sales and increased profits. However, many businesses are not experiencing the expected results.
This article explains this phenomenon and presents a simple yet effective methodology for managing product complexity. The approach dissects a company’s product offerings and enables thoughtful product decisions. Ultimately, integrating the methodology into product planning cycles can help maintain the correct mix of options and increase profitability.
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