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3D Collaboration Services

Driving rich team based collaboration across remote teams for Life Sciences industry clients


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The evolution of the Life Sciences industry demands that companies can execute specific business functions virtually. Existing software, such as video and web conferencing, supports some of the needs for managing virtual team interactions but they still have shortcomings. 3D Collaboration refers to the use of 3D Virtual environments to manage collaboration between teams that are geographically not co-located. 3D Collaboration environment helps enable new models for communication that can result in productivity improvement for remote teams by mimicking the aspects of in-person meetings. Learn more about the offering.

Meet our people

  • Srini Dagalur, Service Lead, Specialist Leader, Deloitte Consulting LLP
  • Irwin Goverman, Service PPD, Principal, Deloitte Consulting LLP

Learn more about the offering 

3D Collaboration Environment is an immersive re-creation of social spaces such as conference rooms, and learning simulation locales where people's virtual avatars interact. These environments are persistent – which allows the avatars to engage in ongoing, coordinated joint action. The core capabilities provided by 3D collaboration services aims to mimic the in-person “Meeting Room” with people, objects and documents. The services provide a persistent environment to store collaborative artifacts (e.g.: documents) allowing multiple modalities to interact/communicate like in in-person meetings.

Current business drivers in Life Sciences can require 3D Collaboration capabilities as companies see the need to execute business functions virtually. Clinical Trial Management, Pre-clinical Testing, Lead Optimization Services are examples where companies have seen externalization of services through outsourced, off-site services that require structured teams that are specific to the task at hand and that may include internal and external members.

Globalization has caused the creation of Centers of Excellence (COEs) across the globe that can require tight coordination for smooth functioning. This has also resulted in the movement of capabilities, both Business and IT, to low cost centers as can be seen in off-shoring or near-shoring globalization models. Company restricting efforts through consolidation and diversification of company sites has also resulted in teams that were co-located to be dispersed and/or new teams that are now at different locations to be part of a project/program, seeing a reduction in travel and conference budgets.

Existing software, such as video and web conferencing, supports some of the circumstances for managing virtual team interactions but they still have shortcomings.

Lack of persistent environment to interact with team members may likely require bringing team members to the context at hand for example, document or data etc. instead of these contextual entities being already present. The materials that are developed in existing virtual meetings should be copied or removed. Team interaction is limited to voice and video, and many of the visual cues and interactions can be lost. In a 2-D world, context of object at focus is lost. Existing software techniques requires significant infrastructure investment, in terms of setting up video conference rooms and the logistics in the team getting it when they need it most. There are also physical constraints / demands such as the need to be physically present at video conference rooms and the time lost in traveling to the rooms. For video conferencing, there is added limitation in the number of physical rooms that can be available.

These shortcomings can be resolved through 3D Collaboration Services that encompass many of the capabilities of standard collaboration and include additional features like:

  • Virtual meeting rooms have tools such as projector, whiteboards and flipcharts
  • Engage attendees through visual and audio cues to enable active participation
  • Offer voice, video and virtual presence modes of communication to make the communication as personal as appropriate
  • Real-time collaboration capabilities as users interact simultaneously on same screen. Users can also simultaneously work on
  • multiple “tools” around the room like in a physical conference room
  • Integration with various collaboration tools such as email, instant messenger, web conferencing, VOIP phone, etc.

The Life Sciences industry should rely on 3D Collaboration services to help execute its business functions. The 3D Collaboration Services can be used under the following scenarios:

How we can help

Deloitte provides two broad categories of services to help our clients understand the value of 3D Collaboration:

  • In executing pilot projects
  • In being able to provide a full production deployment along with an operating model to sustain 3D virtual collaboration
  • Effective establishment of 3D Collaboration Solutions should require the identification of the desired solution and support to meet the specific business need of the organization.

Pilot Deployments are usually short focused efforts to seek client validation on platform benefits. This is a multi-phased 3D Collaboration Solution Methodology to help Life Sciences clients identify needs, choose vendors and execute pilots to meet virtual collaboration needs. The different phases include determining the business need, determining how to measure success, identifying vendors for testing and executing the pilot project.

Production deployments are long term focused efforts to provide full production capability as well as a mature operating model to sustain future demand and change. This is a multi-phased 3D Collaboration Solution Methodology to help Life Sciences Clients deploy solutions and support these solutions with an appropriate model. The different phases include finalizing requirements, configuring and building solutions, deploying the solutions and executing the operating model (maintenance).

Bottom-line benefits

  • Improve business operations and decision-making by providing data that is accurate, reliable, accessible and consistent
  • Establish a strong data foundation layer on which business capabilities can be built to achieve enterprise excellence
  • Establish a “single version of the truth” across the enterprise
  • Reduce information costs and improve productivity for anyone who uses information
  • Facilitate cooperation and collaboration across organizational boundaries
  • Improve regulatory compliance, control and risk management

As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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