Social Media Survey
Deloitte & Touche LLP
Social media has increasingly become a prominent form of communication by both organizations and individuals. The convergence of web and mobile devices and an expectation of transparency are fundamentally changing the interaction between customers and brands. Delight and negativity now travel at the speed of light, and each has the power to transform the perceived value, reputation and influence of a company overnight.
Deloitte’s 2014 “Social Media Survey” of internal audit professionals, as well as other executives involved in managing social media risks, has brought to light an imbalance between how organizations view the risk potential of their social business initiatives and the investment made in monitoring and managing the associated risks. Internal audit should be at the forefront of the organization’s social business initiatives, helping monitor and manage threats and strike a balance between risks and opportunities. It seems organizations may not be doing enough!
Download the infographic to see where organizations may be missing opportunities to mitigate social media risks and how internal audit can take the lead.
As used in this document, “Deloitte” means Deloitte & Touche LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.