How Consumer Product Companies Can Maximize Deal Value and Minimize Disruption When Selling-off Brands
Leading practices in divesting and delivering deal value
The trend of Consumer Products (CP) companies divesting brands, product lines, or market segments shines a light on challenges that can stand in the seller’s way of maximizing deal value and minimizing disruption. Yet with proactive planning, broad pre-sale due diligence, and expert assistance, CP companies can effectively monetize non-core assets and redeploy resources into areas of higher strategic focus.
How consumer product companies can maximize deal value and minimize disruption when selling-off brands
This article describes common drivers of CP company divestitures, including:
- Desire to jettison non-core brands
- Need to respond to changing consumer trends
- Pressure to enhance shareholder returns, and
- Quest to raise capital to pay down debt or to fund future growth and/or acquisitions
Download the attachment, "Divest and deliver," to learn more.
By becoming a prepared seller in advance of transaction execution, CP companies divesting a brand or business unit are likely to realize better deal values, a shorter time to close, minimal transition services duration and scope, and quicker elimination of stranded costs.