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How Consumer Product Companies Can Maximize Deal Value and Minimize Disruption When Selling-off Brands

Leading practices in divesting and delivering deal value


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The trend of Consumer Products (CP) companies divesting brands, product lines, or market segments shines a light on challenges that can stand in the seller’s way of maximizing deal value and minimizing disruption. Yet with proactive planning, broad pre-sale due diligence, and expert assistance, CP companies can effectively monetize non-core assets and redeploy resources into areas of higher strategic focus. 

How consumer product companies can maximize deal value and minimize disruption when selling-off brands

This article describes common drivers of CP company divestitures, including:  

  • Desire to jettison non-core brands 
  • Need to respond to changing consumer trends 
  • Pressure to enhance shareholder returns, and 
  • Quest to raise capital to pay down debt or to fund future growth and/or acquisitions

Download the attachment, "Divest and deliver," to learn more. 

  By becoming a prepared seller in advance of transaction execution, CP companies divesting a brand or business unit are likely to realize better deal values, a shorter time to close, minimal transition services duration and scope, and quicker elimination of stranded costs. 

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