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Creating a culture of conservation

Six strategies to engage


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Leading organizations recognize the importance of engaging their employees in their efforts to reduce energy consumption in order to cut costs and increase margins. Many, however, find obtaining that engagement easier said than done. How can leaders foster workplace attitudes that can help drive the reductions in energy use needed to affect operating costs?

A new article from Deloitte, “Creating a culture of conservation: Six strategies to engage,” discusses a multifaceted approach to engagement that can help leaders instill a “culture of conservation” in their organization. Behavioral science research suggests several ways that companies can encourage engagement:

  • Commitments
  • Collaboration
  • Competitions
  • Prompts
  • Defaults
  • Incentives

By effectively applying these engagement strategies, an organization can help create a systematic change in employee behavior that can drive measurable reductions in energy consumption.

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