Thirsty for Green
Environmental sustainability in the beverage industry
Beverage companies are at center stage when it comes to sustainability. Because their products require a wide range of resources ─ including water, agricultural ingredients and packaging materials ─ companies in the beverage industry face significant performance risk in their core operations. They also face significant perception risk because much of their business value is directly tied to how their brand is perceived in the marketplace. Sustainability issues can even threaten a beverage company’s ability to operate ─ due to resource disruptions or loss of social license to operate. In recent years there have been a number of high profile cases where companies had their operating licenses revoked or threatened due to intense competition for water and other scarce resources.