Sustainability Driven Innovation
Harnessing sustainability's ability to spark innovation
Sustainability and innovation go together. Our research has shown that companies that pursue sustainability significantly increase their chances of becoming innovative leaders in the process.
- Sustainability leaders are much more likely than average to be innovation leaders.
- The evidence points to the relationship being causal, not just correlation.
- Sustainability's ability to spark innovation can be harnessed, and it can be incorporated into organizations' innovation processes.
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